Providing excellent customer service is more important than ever before but many businesses fail to emphasize this to their employees. However, having a point of sale (POS) system installed in a physical business can actually help your business strengthen its relationship with your customers and encourage repeat business. There are a number of ways that a retail point of sale system can affect the way that a customer views your business. A POS system can speed up the check-out process, gather important information about the customer, monitor inventory amounts, and track special orders.
Speeding up the checkout
No one likes to wait in line for an extended period of time. More than likely, you, yourself, have had the unpleasant experience of having to wait in line at the grocery store or some other type of retail. Many customers grow frustrated and that frustration can quickly turn into anger if the store’s system is not working properly. You have probably seen some customers actually become so angry that they walk out of the store, leaving their merchandise sitting there. In a world filled with social media, it only takes a second for that disgruntled customer from tweeting or posting it, spreading a negative image of that business.
The best store point of sale system speeds up the checkout process so that your customers’ wait is drastically cut down. Modern POS systems are easy to operate and you can even choose one that is web-based, which is considerably more reliable than other traditional solutions. This ensures that customers will not be inconvenienced by connectivity or computing issues, making their experience in your store a more pleasant one. Furthermore, because the system is easy to use, training your employees is not fairly difficult, adding to the ease your customers will experience.
Gathering customer information
POS systems today can do so much more than the original ones, which were basically just machines that rang up items for sale and handled the cash transaction. The new solutions are built with software that can gather and store valuable information about your customers. While this does not seem like it would benefit your customers, it actually does. Having your customers’ information gives you the ability to let them know about specials and new products, which can lead to them coming back and buying from you again and again.
There are a few different ways that your best retail store point of sale system can gather information about your clients. If your customers are in a physical setting, your employees can let them know if they provide their name and email, they can be notified when sales occur or when new products come in. For an online retail site, the POS system captures data such as their name, contact information, and shopping preferences, remembering what items they purchased from you. On your end, you can pull up that stored data, sort it, and then use it to build a long-term relationship with your customers. You can even use the information to promote your business’ social media pages and profiles, connecting to their friends and family.
In order to keep customers happy, it is important to make sure that you have the items that they want and that those items are actually in stock and available. Whether you have a small store or a large chain of stores, it can be challenging to keep an accurate record of how many items you have in the back storeroom area, how many things are on the shelves, and when you actually have sold the last item. If you have a website, it can be even harder to keep track of where your stock is going and with more people shopping through the internet and on mobile devices your stock can be depleted rather quickly.
Such issues can result in lost sales and in customers finding the items they want somewhere else, hurting your business. To solve that issue, many new POS systems are designed with an inventory management solution built inside them. This solution has the capability to track how much of each item that you have in stock, including details about those items such as size and color, and will update your inventory reports in real time. You usually have a dashboard where you can regularly check your inventory information and make the necessary orders when stock numbers go below a certain amount.
If you have a web-based POS retail point of sale system, you can monitor your inventory at any time and from any location. This means that if you are on a business trip you can still keep an eye on things and make sure that your business has the inventory it needs to keep your customers happy.
Special order tracking
Sometimes your customers may have a special request or, if they order through your e-commerce site, they may need to track where their order is. The best clothing store point of sale systems include this feature, giving your customers the power to choose the type of shipping that they want and then track where their package is. If your customer is ordering the item in your store, your employees can perform that service for them. This, in turn, shows your customers that your business is willing to go the extra mile to keep them happy and they will return that willingness with their loyalty.
For items that are out of stock or are on back order, the retail store PoS systems will tell you how long it will take for that item to come in from the supplier. It can even be set up so that it will send a notice to your customer, letting them know when it has shipped and when they should expect to receive it.
Clothing store point of sale solutions have the ability to improve your relationship between you and your customers but in addition to this special benefit, they have the capability to perform so much more. They can actually help you manage your business, cut out unnecessary expenses, and keep your financial data organized, accurate, and safe.
The importance to having the correct point of sale system for you and your customers.